BEAR FLAG FISH CO.
Year
2020
Deliverables
- Website
- Brand Strategy
- Graphic Design
A new Shopify website and online marketing strategy for Bear Flag Fish Co. The website and brand material help to further tell the story of Bear Flag and to sell custom merchandise online.
CLIENT OVERVIEW
Owned by a local orange-county native, Thos Carson, Bear Flag Fish Co has become one of the most popular fish restaurants in Orange County, California. The Bear Flag mission is to source the best quality products at great value. Carson’s vision for the company supports healthy living, healthy eating, and an active lifestyle. This includes supporting local fishermen, and the US economy.
PROJECT OBJECTIVE
Thos approached CJL Design in need a new e-commerce website that supports the company’s vision while also selling new Bear Flag merchandise. The approach was to allow the user to go behind the scenes and learn more about the brand and it’s sustainable fishing methods.
A main component of the new website is the full e-commerce functionality. Online ordering was also a must during the 2020 restaurant challenges so we made sure to integrate the online ordering experience for customers and made the website user-friendly.
WEBSITE GOALS
– Tell the story of Bear Flag
– Show users the process and fishing methods used to serve the freshest fish
– Improve ROI and conversion rate
– Full Ecommerce functionality
– Build a website that is flexible and can grow with the business
