CRYSTAL BODY DRIP
Year
2020
Deliverables
- Logo Design
- Visual Brand Guidelines
- Package Design
A logo design, brand identity, and package design for an innovative CBD product from Crystal Body Drip.
CLIENT OVERVIEW
Hello, we are Sam and Tessa. High school best friends, serial entrepreneurs, and self-love advocates. We both have experience in marketing, social media, writing, graphic design, and product creation. We are known for being authentic and for our backgrounds in soccer and music. Our brands have been featured in High Times, Glamour, Voyage LA, Living Well Magazine, Foundermade, and more.
PROJECT OBJECTIVE
Sam and Tess approached CJL with an innovative CBD product needing edgy but elegant branding that would appeal to their target audience.
The logo design consists of a stand alone word mark and logo symbol. The geometric unicorn is bold, unique, and evokes a sense of magic while the word mark drips in CBD with an open typeface from the future.
The brand identity was created off the logo design elements and stayed consistent with a brand that is forward-thinking and changing the market.
The package design focuses on the use of vertical and horizontal space which lures the viewer in and gives the packaging something different from other CBD products.
PROJECT GOALS
– Introduce the unique CBD product that focuses on Nanotechnology in the form of CBD
– Create a unique brand that appeals to forward-thinking millennial, generation z, and CBD advocates of all ages
– Build a brand system that works in the digital and package design sectors
”CJL has been more than amazing and helpful! They have taken our CBD brand to the next level and really help create an amazing identity for us. They are on time, reliable and deliver. We look forward to more projects together!
Samantha StromCo-Founder of Crystal Body Drip
More Balance. More Life. Crystal Body Drip
