MARCUS
Year
2020
Deliverables
- Website
- Email Marketing
- Strategy
A new website UX and marketing strategy for Marcus Lemonis’ company MARCUS. The overall strategy incorporates an elegant and luxury brand essence.
CLIENT OVERVIEW
Owned by celebrity couple, Marcus and Bobbi Lemonis, MARCUS has turned into a nation-wide brand. Carefully curated with brands you know and love, as well as the up-and-coming must haves, we are your one stop shop for all your fashion, home, and gifting needs.
With experienced stylists in each of our stores, 8+ destinations, and over 150 luxury brands, MARCUS is a destination like no other.
PROJECT OBJECTIVE
Marcus approached CJL Design in need of a new web UX/UI that would convey the luxury customers find in each and every store. The approach was to convey elegance and luxury through consistent on-page branding.
A main component of the new website is a build out of not only the fashion category but also the home, gift, and art sections for the website.
WEBSITE GOALS
– Become a destination for vendors and customers to experience SHOP MARCUS
– House 150+ luxury brands and elevate the UX
– Improve ROI and conversion rate
– Build a website that grows with the business
”CJL not only demonstrated an acute knowledge of the process but utilized his learnings from other ventures to share and make our shopmarcus.com site even better. He also is a lover of small business which makes his passion for this even easier.
Marcus LemonisCEO of MARCUS and CEO of Camping World