PERK AVENUE COFFEE
Year
2020
Deliverables
- Logo Design
- Visual Brand Guidelines
- Shopify Ecommerce Website
A logo design, brand identity, and package design for an innovative CBD product from Crystal Body Drip.
CLIENT OVERVIEW
We are a group of trained baristas serving the freshest local coffee at our convenient drive up location. It’s been over 20 years since we served our first customer and we are happy to continue to serve our loyal local customers and new visitors to Bend. Perk up your day with Perk Avenue.
PROJECT OBJECTIVE
Marina, Owner of Perk Avenue, took over the business and wanted to re-brand the company and also create a online shopping experience for her customers.
The re-brand consisted of working with Marina to keep a strong connection to the original Perk avenue branding while also reflecting the modern times and younger target audience.
The brand identity was created off the logo design elements and stayed consistent with a brand that is a group of dedicated and highly trained baristas making the best local coffee and morning beverages in Bend, Oregon.
The Ecommerce store was built on Shopify and includes a wholesale program for one of Perk’s main partners, Monin Syrups. The online store also tells the story of the company and has a full merchandise line of Perk products.
PROJECT GOALS
– Rebrand the company in a way that the original branding is still represented but modernized to appeal to the 21st century target market
– Showcase the cafe type quality in a coffee stand atmosphere
– Create a website that is on brand and allows Perk Avenue to generate online traffic and product sales while increasing ROI on a monthly basis
”I had the pleasure of working with Chris right around the same time I became a first time business owner! I knew very little when it came down to brand identity, brand development, and website design. I knew I had a vision of what my core values were, what I wanted my customers to experience and take away while driving thru our coffee stand but didn't know where to begin or how. Down to the fine details, he was able to capture EXACTLY what my vision was and created my companie's identity through it all. If you are wanting to take your company to the next level and raise the bar high, I'd highly recommend CJL Design to help you navigate those often confusing concepts that will allow you to focus your attention on the growth of your company!
Marina G.Owner of Perk Avenue Coffee, Bend, Oregon
