Bear Flag Fish approached us in need of a new e-commerce website that supports the company’s vision while also selling new Bear Flag merchandise.
Bear Flag Fish Company
the fishing. the people. the passion.
the fishing. the people. the passion.
the fishing. the people. the passion.
the fishing. the people. the passion.
the fishing. the people. the passion.
The Role
- Brand Strategy
- Brand Identity
- Graphic Design
- Shopify Web Development
- UX
The Results
“CJL took our online presence to new heights with it’s effective brand strategy and web design! We saw an immediate uptick in online sales.”
How to tell a sustainable fishing brand story
Owned by a local orange-county native, Thos Carson, Bear Flag Fish Co has become one of the most popular fish restaurants in Orange County, California. The Bear Flag mission is to source the best quality products at a great value. Carson’s vision for the company supports healthy living, healthy eating, and an active lifestyle. This includes supporting local fishermen, and the US economy.
The owner, Thos Carson, approached CJL Design in need of a new e-commerce website that supports the company’s vision while also selling new Bear Flag merchandise. The approach was to allow the user to go behind the scenes and learn more about the brand and its sustainable fishing methods.
A main component of the new website is the full e-commerce functionality. Online ordering was also a must during the 2020 restaurant challenges so we made sure to integrate the online ordering experience for customers and made the website user-friendly.
160
Percent increase in overall business revenue
750
Online Merchandise Sales since Launch
250
Raving customer reviews written since the launch
It’s in the details
Mobile
The brand story, thoughtful design, and fluid layout was critical to a mobile first company.
Brand Identity
Final Work
Come Meet Us
Bend, Oregon | Huntington Beach, California